About
We ask the people doing the work, and listen to what they say.
Spradley sits where computational anthropology, participatory research and AI meet. We run one-on-one interviews with every employee and turn what they say into findings a company can act on.
Team
Three co-founders in Copenhagen
What we answer to
Eight principles, in order of weight. When two pull apart, the lower number wins.
- 01Protect the peopleWe protect the people inside the Companies we work with, as far as we possibly can.
- 02ParticipationWe ask the people doing the work, on their terms, and understand them before we conclude anything.
- 03Tell the truthWe present what we find as it is, and we promise only what we keep.
- 04Be understandableNothing we produce is a black box.
- 05People own their wordsWhat someone tells us belongs to them.
- 06InclusionEveryone should be able to take part, in their own way.
- 07EmpowermentResearch should lead somewhere for the people who gave it.
- 08Use judgementNo rule covers every case.