---
title: "About Spradley | The team behind the AI interviewer"
description: "Spradley is built by three co-founders in Copenhagen, where computational anthropology, participatory research and AI meet. Meet the team and the principles we answer to."
url: https://spradley.io/about
---

About

# We ask the people doing the work, and listen to what they say.

Spradley sits where computational anthropology, participatory research and AI meet. We run one-on-one interviews with every employee and turn what they say into findings a company can act on.

Team

## Three co-founders in Copenhagen

-   [
    
    ![Magnus Størum](https://spradley.io/media/team/magnus-storum.jpg)
    
    Magnus StørumCo-founder & CEOHR and people teams
    
    ](https://www.linkedin.com/in/magnus-st%C3%B8rum-12993995/)
-   [
    
    ![Seb Dackus](https://spradley.io/media/team/seb-dackus.jpg)
    
    Seb DackusCo-founder & CPOResearch, customers and UX
    
    ](https://www.linkedin.com/in/seb-dackus-8a266b227/)
-   [
    
    ![Miguel Cabral Oliveira](https://spradley.io/media/team/miguel-cabral-oliveira.jpg)
    
    Miguel Cabral OliveiraCo-founder & CTOEngineering and the platform
    
    ](https://www.linkedin.com/in/miguel-cabral-oliveira/)

What we answer to

## Eight principles, in order of weight. When two pull apart, the lower number wins.

1.  01Protect the peopleWe protect the people inside the Companies we work with, as far as we possibly can.
2.  02ParticipationWe ask the people doing the work, on their terms, and understand them before we conclude anything.
3.  03Tell the truthWe present what we find as it is, and we promise only what we keep.
4.  04Be understandableNothing we produce is a black box.
5.  05People own their wordsWhat someone tells us belongs to them.
6.  06InclusionEveryone should be able to take part, in their own way.
7.  07EmpowermentResearch should lead somewhere for the people who gave it.
8.  08Use judgementNo rule covers every case.

[Read the constitution →](https://spradley.io/constitution)

## Want to hear what your people would say?

[Talk to us](https://spradley.io/contact)